HTML and SEO
HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists etc as well as for links, quotes, and other items. It allows images and objects to be embedded and can be used to create interactive forms. It is written in the form of HTML elements consisting of "tags" surrounded by angle brackets within the web page content. It can include or can load scripts in languages such as JavaScript which affect the behavior of HTML processors like Web browsers; and Cascading Style Sheets (CSS) to define the appearance and layout of text and other material. HTML is a text and image formatting language used by web browsers to dynamically format web pages.
(taken from Wikipedia)
HTML is a fundamental necessity in SEO (search engine optimization) as it is the language/code used to create a webpage to optimize for. There are several programs available for people to use in designing their websites who don't know HTML. The programs take the information entered and translate it for the user in HTML format so that it can be read on the internet.
Our SEO training classes look closely at the HTML language as it pertains to certain aspects of optimizing websites. Aspects of SEO including Page Tags, Link Building and Website Structure all include the use of HTML.
By Noelle Decambra
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