Link Bait
Have you ever found something online so incredibly outrageous or so relevant to your industry niche that you must just link to it, to share it further on your site or blog? Well the latest SEO buzz word to perform just that is called Link Baiting. Link Bait is the process of attracting natural link building for inbound links from a website or blog that somehow baits or lures viewer to place links to it from other websites.
Link baiting is an excellent organic SEO technique for improving the strength of your pages. The bottom line is, the more inbound links your webpages has, the more appeal it will present to others. Getting better search engine rankings for webpages that are considered strong is what attracts the most popular search engines in use today.
Why should you want to implement this technique in your SEO practice? Well, because ranking your targeted keywords or phrases are very important if you want to improve your chances of being seen in the search engines. Example, if your website is focused on learning the art of wine tasting, then those who build website that promote wine accessories, will bring the possibility that your webpages will show not only in the longtail keyword “the art of wine tasting” but you may show up for “ wine tasting accessories”. Besides ranking, you want traffic coming to your site for a better sales conversion rate if you are selling products or providing a service. Link baiting can help you achieve that goal.
In order to bait a link, you need to have some creative hooks. Here are just a few popular ones:
Resource Hooks
- A practical guide or tool related to your niche
- A How To guide for you niche
Widget Hooks
- Reverse Mortgage Calculator
- 'Free' Tool (You see a lot of 'free' tools in the SEO industry... Link bait!
News Hooks
- An expose story
- Get the news here first
Humor Hooks
- Post “10 things I like about my girlfriend or boyfriend”
- Post “You know you’re from the Bay Area when…”
By Marcus Howery
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