Link Juice
Search engine optimization (SEO) is the art of improving your traffic from search engines. Most SEO practitioners will focus on Google because it is by far the largest search engine on the Internet, but will also try to improve traffic from Yahoo, and now Bing. In order to rank well in the search engines, web sites need links to them from other web sites. In general, the more links to a web site, the higher it will rank in the search engines. However, there are a lot of other factors that go into ranking a site, so it is not entirely true that the site with the most links will rank the highest.
Link juice is a phrase that went viral after search engine optimization (SEO) consultant Greg Boser coined it. It refers to how much benefit a link passes on or the quality of inbound links a website has. This influences a website’s ranking in the search engines. In Google, PageRank is a very close concept as link juice.
A link is considered to pass more link juice if the page from which it originates:
- Contains relevant content to where it points.
- Is indexed by the search engines.
- Has a low number of links.
- Has a good amount of authority and has a lot of link juice pointing to it.
These are the sorts of links that the search engines like to give good weight to when deciding how to rank sites.
By Marcus Howery
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