Natural Search Results
In the early days of search engines the results were all natural. You would search on a phrase such as “malpractice attorney” and the search engine would display a list of web pages that it thought were the most relevant for that phrase.
Natural search still has the same basic goal to display the web pages that are the most relevant. Each search engine applies it own set of logic and rules to decide which pages to display.
When you search on the Internet with a search engine such as Google, Yahoo, or Bing you see two types of results: Paid Advertising PPC (pay per clicks) and the Natural Search Results.
Before jumping too much further into Natural Search Results, we should take a moment to further mention briefly what Paid Advertising is, when the search engine returns a Search Engine Result Page (SERP). All search engines includes paid advertisement these days. This form of advertising is widely known as Pay-Per-Click or PPC. The ads normally appear across the top and along the right side of the screen labeled “Sponsored Listings” when you perform a (SERP). The rule of thumb here is the company running the advertisement pays each time someone clicks on their link.
Natural also know as Organic, search results cost the website owner nothing and are clicked on with much higher frequency than paid ads. The search engines’ algorithms for finding, sorting and ranking pages based on relevancy, determine natural search results. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.
If done correctly, pay per click campaigns and natural search engine optimization can both contribute greatly to the bottom line of your SEO strategies
By Marcus Howery
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