Definition of Pay-per-click Advertising. What is PPC?
PPC stands for Pay-per-click. It is a form of advertising that was first popularized by Overture, which was subsequently purchased by Yahoo. Google's AdWords platform has become the world's leading PPC advertising platform. In contrast to other forms of advertising, an advertiser in PPC pays if and only if a user clicks on his ad. Usually, these are text ads that appear on the top and right of the search box.
The benefit to the advertiser with PPC is that you pay if and only if someone clicks. The genius of Google's AdWords platform has been to connect a PPC bidding process with the idea of Quality Score. If your ad does not attract enough clicks, Google will kick you off the platform. This is Google's way to ensure that ads are interesting to users.
Other forms of Internet advertising are pay-per-impression or pay-per-conversion. SEO, in contrast, is about getting to the top for free.
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