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URLs and File Names
Defined in 1994 by Tim Berners-Lee, URL stands for Uniform Resource Locator - which specifies where an identified resource is located on the world wide web. It also specifies how the resource is to be found, by following guidelines created at the time it was defined. It is commonly referred to as the "web address" of its corresponding website on the internet.
Every URL consists of some of the following: the scheme name (commonly called protocol), followed by a colon, then, depending on scheme, a hostname (alternatively, IP address), a port number, the path of the resource to be fetched or the program to be run, then, for programs such as Common Gateway Interface (CGI) scripts, a query string, and with HTML documents, an anchor (optional) for where the page should start to be displayed.
For SEO purposes, the URL of a company's website is the foremost indicator that the company exists at all, and that it can be found on the internet.
Our SEO training teaches students how to utilize their URLs to the fullest extent possible by including as many keywords/key phrases as possible within the URL. This in turn aides in the company's potential to be listed on the first page of Google searches.
By Noelle Decambra
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