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Optimizing Landing Pages for SEO, Google AdWords, and Email Marketing: Free Youtube Video Series Announced

Fremont, CA - August 23, 2010 - As part of their commitment to marketing education, the JM Internet Group is proud to announce a new Youtube video: Optimizing Landing Pages for SEO, Google AdWords, and Email Marketing. Many students of search engine optimization and proponents of Google marketing struggle with how best to optimize their landing pages. In particular, marketers want to know 1) how to get their landing pages to the top of Google searches, and 2) how to streamline the user experience after the click, so as to maximize conversions.

"Landing pages - they're not just for SEO anymore," explained Jason McDonald, Ph.D., SEO Director of the JM Internet Group. "Landing pages refer precisely to the HTML web page that a person 'lands on' after clicking from an ad a Google, from your SEO optimized page on the Google, Bing, or Yahoo natural search results, or even after an email newsletter or e-blast campaign. Any page on your website can be a landing page, but this special free Youtube video focuses on landing pages as defined as pages explicitly created for 'after the click.'"

To find out more or sign up for the free online seminar -

• http://www.youtube.com/watch?v=7Z_a9wg7PWY

Landing Pages for SEO

Landing pages are the page first seen after a click - from Google natural results, Google AdWords, or even an email marketing campaign. Most marketers and web guru's know that landing pages are important, but few optimize them effectively for turning a click into an action. Three zones are of paramount importance - confirmation, engagement, and action. The new Youtube video is an excerpt from the full free lunch / free coffee series from the JM Internet group about online marketing: SEO, AdWords, and Social Media.

Beyond being SEO friendly, landing pages should be optimized with keyword heavy content - especially if they are meant to attract SEO web surfers. If they are a PPC or email marketing landing page, in contrast, they should be excluded from a site's robots.txt file so as to not 'contaminate' free traffic with paid traffic.

To make matters even more confusing, many webmaster and Google itself mistakenly call every page on a website a landing page, when the concept really should be reserved for pages with a specific purpose in mind. The Youtube video is free, and engaging. In just three short Youtube videos of approximately ten minutes each, marketers and business will educate themselves on the basics of great SEO-friendly landing pages.

About JM Internet Group

The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Contact:
JM Internet Group, Media Relations
Web. http://www.jm-seo.org/
Email. jm.internetgroup@gmail.com
Tel. +1-888-993-1122