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Free Small Business Webinar: Your Google Equity - Measuring Social Media, SEO, and Internet Brand Awareness

Fremont, CA - June 14, 2010 - The JM Internet Group, a leader in providing Search Engine Optimization (SEO) courses online, is proud to announce a new free small business webinar on 'Google Equity.' Entitled, Your Google Equity: Business Owner Free Webinar - Measure, Build, Leverage, this online event targets business owners and managers who want to understand the value of their Internet equity.

"Most small businesses understand the concept of equity," explained Jason McDonald, Ph.D., SEO Director of the JM Internet Group. "A great location for a restaurant, strong word of mouth, the number of people who recognize and value a local dentist or orthodontist - these contribute to business value, or its 'equity,' as it were. On the Internet, great SEO visibility, strong reviews on Google Places or Yelp, the ability to dominate your target keywords - these are Internet equity. And like real-world brand equity, Internet equity contributes to enduring business value."

To find out more or sign up for the free online seminar -

• https://www2.gotomeeting.com/register/415277250

Your Google Equity: Business Owner Free Webinar - Measure, Build, Leverage

Your online presence can have a dramatic impact on your company’s bottom line – both positive and negative. Learn exactly what Business Owners need to know to ensure your company’s internet marketing is properly directed.

Tailored specifically for business owners and/or entrepreneurs, this webinar -

• Provides knowledge and tools necessary to ensure your marketing resources yield the maximum ROI.
• Teaches you how to measure your Google visibility and leverage this to position your business as a highly saleable asset in the short or long term.
• Teaches you how to begin measuring your company's brand equity on Social Media sites like Yelp, Google Local (Places), and Facebook.

Understand how to effectively evaluate your 'Google Equity' and how to take steps to preserve, protect, and enhance your company's equity on the Internet.

It used to be that customers turned first to the yellow pages when looking for a plumber, a tax accountant, a Feng Shui practitioner, a dentist, or a restaurant. But now the 'Y' generation as well as the 'X' generation and even the baby boomers increasingly go to the Internet, and on the Internet two websites dominate local search: Google Local (now called Google Places), and Yelp. Both seek to become the dominate keyword or category site for helping people find local SEO training in Houston Texas, the best pizza restaurant in Waltham, MA, or a Feng Shui consultant in San Anselmo California.

The Yellow Pages had an extensive network of sales representatives, however, and a pre-built keyword index. Google Places and Yelp are much less rigidly organized, and both allow reviews. Both are social media versions of the Yellow Pages, adding new complications and new opportunities to marketers worldwide.

About JM Internet Group

The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Contact:
JM Internet Group, Media Relations
Web. http://www.jm-seo.org/
Email. jm.internetgroup@gmail.com
Tel. +1-888-993-1122