How does the quantity of links compare to the quality?
Question: -
Q: How do you compete with businesses that have thousands of inbound links? Is there a way to get multiple links at once rather than doing it one by one?
Answer: -
Links are a competitive business by nature. Google rewards sites that have incoming links -
- From high PageRank / "authority" websites (preferably in your community);
- From sites that structure the links with the right syntax (i.e., keywords nested inside the A HREF tag); and
- From lots of sites (link quantity).
Your question / situation is a rather common one. How does the local Fremont, California, pizza restaurant compete with the national chains like Dominos or Pizza Hut? The answer is the old adage of worker smarter, not harder.
You must look for your unique value proposition, and look for where your customers come from. The local Fremont pizza restaurant thus needs to look for high value link partners in its own communities - i.e., Fremont, California and Pizza. It needs to seek links whose syntax contains its target keywords (i.e., FREMONT PIZZA) so that for specific long tail searches it can 'outcompete' the national chains.
So similarly with HTML page tags, the need is to focus. By links you do this focusing on your own communities and on getting the proper syntax with the keywords that matter, most to you (unique value proposition).
Links are not easy. They are just worthwhile!
Hope this helps!
- Jason
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