How do CMS systems interrelate with SEO? What is the best CMS system for SEO?
Question: -
Q: Early question - how does keeping copy in a database i.e. a CMS (content management system) driven website affect your search?
Q: If a page is loaded dynamically from a database but can be accessed viea url/index.php?brandname-productname will google be able to index it properly? If not how would you fix that?
Answer: -
I get a lot of questions about CMS, and I wish I were a CMS expert! But perhaps not being a CMS expert gives me a clarity of vision. Guess what, Google isn't a CMS expert either. Heads up to all the CMS systems out there: Google doesn't care about process, at all. Google cares about outcomes.
What does this mean? Take any website, and look at the clickable webpages from the home page. It doesn't matter if the site is hand coded, created thru CMS, hosted on Linux, hosted on Windows, driven by Apache, or whatever. Google doesn't care. What Google does care about is:
- The Page Tag structure vs. the keywords.
- The Page density vs. the keywords.
- The Page position vs. the keywords (e.g., the home page is the most powerful, higher level directories or better, one click from the home page is better, etc.)
- The Server response time
- The HTML errors / if it is unreadable HTML you have a problem
- The URL stability
The last one is implied in your question. If the CMS system is 'dynamically creating its pages' on the 'fly' and appending obnoxious temporary code to the URL's such as sessionID's, you run the risk of confusing Google that these are 'temporary' pages and not worth indexing. Or, that these are duplicate content pages and also not worth indexing.
So whatever CMS system you use you want stable URL's on the output side that reflect SEO best practices. How you get there isn't Google's problem. But review your CMS output and critique it. Then go back to your CMS system and improve it, where needed. The best CMS systems output websites that look 'as if' they were HTML coded by hand!
Hope this helps!
- Jason McDonald - info@jm-seo.org
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