How do I separate my keywords for PPC vs. SEO in Google Analytics?
Question: -
Q: We use the same keywords for PPC and SEO - how do you separate these in google analytics? Do we
have to decide which are for PPC and which are for SEO, even through they are similar, and separate
these?
Answer: -
One of the great things about Google Analytics is the integration of AdWords with SEO. So, in Google Analytics, simply go to the TRAFFIC SOURCES, KEYWORDS and click on the link that says 'paid' to view your 'paid' incoming traffic by keyword vs. 'non-paid' to see 'non-paid' keywords. Here is a screen shot for you:
Finally, Google does not segregate out other search engines or traffic in this way. So 'paid' refers ONLY to Google AdWords ads. If you are advertising on LinkedIn, Bing, or other online media, you'll have to do a filter to view just their data (using Advanced Segments).
Hope this helps!
- Jason McDonald - info@jm-seo.org
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