How frequently should you change your keywords in terms of your Internet Marketing Strategy?
Question: -
Q: How often do you have to update your keywords or change your description? Is it something you do weekly, monthly, or never change?
Answer: -
This a great question, as there is a key distinction here: your keywords vs. your website content. Your keywords are driven by what your business does and how that intersects with actual customer search queries. That might change, over time, but probably not very rapidly. A flower shop in San Francisco, for example, might target keyword searches like -
San Francisco Flower Delivery
SF Flower Shop
Bay Area Flower Delivery
San Francisco Florist
But their content might change rather frequently. They should have news, a blog, and other posts concerning flower trends, inventory, and holidays like Mother's Day or Valentines. But all that content probably points towards similar keywords.
Hope this helps!
- Jason McDonald - info@jm-seo.org
|
