What is the view of Google towards hidden text / SEO tricks?
Question: -
Q: I'm starting to see some sites with keyword links embedded, even hidden by matching color, in the body text of a page...clearly to influence rankings. See www.abbeyaccess.com for home elevators as an example. Thoughts on doing this and how Google would judge it (blacklist, okay, etc)
Answer: -
Yes, I know. I see this too. We actually will see this next week in our session on hypnotherapist. Does it work? Yes, sometimes. It is one of those Abraham Lincoln things - you can fool Google some of the time, and for some websites that can be a long, long time.
But ultimately the folks at Google are VERY smart and they are hip to these sorts of games, so once they find them, they can go as far as to banish a site completely from the index. Once kicked out, good luck getting back in.
For most websites, there is no reason to do this sort of cloaking / Black Hat SEO stuff anyway. You can use proper HTML, visible HTML to both humans and Google, and still have highly optimized pages. There isn't a big advantage to these tricks - they are rather crude, and sad.
So use better methods, and you will do just as well and sleep better at night that Google won't wake up one day and kick you out!
Hope this helps!
- Jason McDonald - info@jm-seo.org
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