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Two questions - how can I get my site reindexed by Google, and should I put geographics in my TITLE and other tags?

Question: -
Great classes! I do have some questions:

1. If we redo our website – new keywords, tags and keyword heavy copy – is there a way to say ‘Hey Google, come check us out?” or do we just have to wait and see if they find us. It may be hard to convince decision makers to make changes and then not see any improvement or not be able to tell the decision maker when they will see improvement by.

2. I’ve notice that some websites put the geographical location with the keywords – Medical Malpractice Lawyers New York – and some list there core keywords and then, separated by commas, list the geographical areas – Medical Malpractice Lawyers, Medical Malpractice Attorneys, New York. Is one way better than another?

Answer: -
As for a way to say, 'hey Google, please index me...' Yes, there is a way to do this... or rather ways...

First, participate in Google's Webmaster Tools. In that software, be sure to upload a FRESH XML sitemap and push the button to 'resubmit.' Second, you need to train Google that your site updates itself frequently - by posting news, blog posts, and other fresh content frequently. If you have NOT been doing that, you have trained Google that you do not index frequently.... So, third, you need to get links and issue news / syndicate news as I teach in the clas son news. This 'teaches' Google that your site has news, is being updated frequently, etc., and you will then be reindexed.

Basically your index frequency is a function of your 'history' with Google and the inbound links / buzz being created by news, websites, and social media. So to get (re)indexed you have to generate that sort of buzz. <> As for your second question... If geographic search terms are important to you - 1) you want to be included in Google Places / Google Local as that will catch searchers who physically live in your geographic area, and 2) you want to strategically place geographic terms like 'New York,' 'NYC' etc. in the page tags and content of your pages. Those keywords are really just like any others in that sense: you need frequency (keyword density) and a strategic relationship to your tags.

Hope this helps!

- Jason McDonald - info@jm-seo.org