Does Google ignore meta data or meta keywords?
Question: -
Q: I have been told meta data is outdated and no longer used. Are Ad words the same thing?
Answer: -
The META keyword tag is IGNORED. Two meta tags matter a lot to SEO. First, the TITLE tag is a META tag and is the MOST IMPORTANT tag on any page. Second, the META DESCRIPTION often becomes the description on Google, so it is important as well. ALL other meta tags are ignored, irrelevant, and that DOES include the KEYWORD META TAG. 100% ignored.
That said, you then build SEO-friendly, keyword heavy content on the pages themselves. Think of keywords vs. your tag structure as the skeleton of the page, and the keyword heavy content as the flesh and blood. You need both to succeed. It's not an either/or question. Google looks both at the TITLE tag / META description AND at the text for keywords. I teach this all thoroughly in our SEO Training class on keywords.
AdWords is something entirely different. AdWords is Google's advertising platform - it is driven by keywords AND by bids. So you 'bid' to show up on a keyword and pay by click. I teach that in our AdWords training class, if you are interested. Think of SEO like the game of roulette in Las Vegas, and AdWords like the game of Black Jack. You can win at both, but they are different games.
Hope this helps!
- Jason McDonald - info@jm-seo.org
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