What does 'not provided' mean for keywords in Google Analytics?
Q: Could you please talk about the "not provided" result for keywords in Google Analytics?
The 'not provided' in keywords in Google Analytics is one of the nastiest tricks that Google played on the SEO community in 2011. Basically Google spun a big yarn that this was necessary to protect privacy; if a user is SIGNED IN to Google and lands on a non-https (non-secure) site, then Google does NOT share the keyword data.
Google invented some nonesense that this was for privacy; while at the same time Google has all this data, and it shares the data with AdWords advertisers. It's a sad example of Google being evil, using its monopoly power and monopoly on search to distort the market. Sigh. Write your congressman (like they get it). Not.
Hope this helps!
- Jason McDonald - email@example.com