How do subdomains vs. domains work for links and SEO?
Q: if an external organization links to my subdomain will my top level domain also get the benefits of the external link? who gets the count?
Very interesting question. Most people do NOT realize that a subdomain - blogs.wholefoods.com vs. www.wholefoods.com are DIFFERENT websites to Google. COMPLETELY different. So that has huge implications for SEO.
A link to the 'blog' subdomain is not thought to pass 'link juice' to the 'www' subdomain. Bottom line: most SEO's do not believe in subdomains for small companies. It is better to use subdirectories like wholefoods.com/blog. Many large companies use subdomains for a number of reasons, but not really for SEO.
Hope this helps!
- Jason McDonald - firstname.lastname@example.org