How much effort does SEO for a small business take?
Q: how long does it take to properly set up a site for COREECT SEO work
That depends. For most of the small businesses that I have worked for, I would estimate ten to thirty hours to 'get the website in SEO shape,' assuming you understand (from my classes or other sources of in-depth search engine optimization information), that you know WHAT to do and HOW to do it.
Then after that transformation, I estimate the average business needs to spend a couple hours a week on NEW content, and LINK building / social media / social mentions. The maintenance isn't that difficult - it just takes a disciplined effort. Where most businesses go wrong is a) they do NOT understand the rules of SEO, and b) they do not systematically implement them. So they don't succeed.
Hope this helps!
- Jason McDonald