What are the little links beneath an organic result on Google? How do you get them?
Q: Hi there - as we get into the organic searches, could you speak on 'sitelinks' or the little sublinks on an organic result?
A: I think he actually does go into this further, but I will keep it the queue as well
Q: Thank you
Q: Thank y
As for sitelinks, these are the little links that appear beneath a listing on Google. If you Google my name (Jason McDonald), you'll see them. They are called 'sitelinks.' They are created spontaneously by Google, based on having a proper website architecture that emphasizes certain content over others. For instance, having an effective home page with proper links AND a breadcrumb trail navigation system, seems to help provoke them.
Then, once Google picks them up, you can go into Webmaster tools and essentially 'veto' the ones you do NOT like. You cannot spontaneously create them in SEO (as you actually can in AdWords), but you can VETO them via Webmaster tools.
Then, over time, you can get Google to show you the ones you like. Google, in so many ways, is like a little puppy - you have to 'train' it to do what you want.
Hope this helps!
- Jason McDonald