How does Google+ Local (Google Places) impact organic results?
Q: Does Google Places hurt the click throughs on the organic results?
That's a great question. In many searches, (e.g., Pizza, Lawyer, Best Chiropractor), you often see the new Google+ Local (formerly Google places) results ABOVE the natural / organic results and/or very prominently in the middle of the pages with stars and ratings, so very visually prominent.
One can only suppose, therefore, that they do garner more clicks than the organic / natural SEO results. That is why for many local businesses, Google+ Local (GPL) can be considered even more important than traditional SEO.
Local SEO / Google+ Local is driven by not just keywords / on page / link building but REVIEWS (quantity and quality)... so it's is super critical for a local business to have a review-generating strategy.
Hope this helps!
- Jason McDonald