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Google AdWords Bidding Strategy and Tutorial - Hal Varian Explains - Video Review

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How does the Google AdWords auction work? What is the best AdWords Bidding Strategy? What is quality score? Hal Varian - chief economist at Google - explains how the Google auction works. We love this video - it's a little boring, but it really explains the topic of AdWords strategy and bidding. He glazes over the topic of minimum bids, however. Google sets minimum bids these days so you can't really bargain basement it out at Google. That said, this is the best video out there explaining how bidding works on AdWords.

Google AdWords Bidding Strategy and Tutorial - Hal Varian Explains