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Best Free Google Keyword Tools for SEO - Top Ten Google Keyword Tools
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Google is the world's best search engine, and produces some of the world's best SEO keyword discovery tools - for free. This top ten list explains the top ten Google Keyword Tools - by Google, for Google, with Google.
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By Jason McDonald
Senior SEO Instructor - JM Internet Group.
Posted: January 6, 2011
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>>View these tools as a video!
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The Big Picture
Your customers search Google by keywords. Google delivers natural / organic SEO results based on keywords, and displays AdWords ads based on keywords. You must really know your keywords to succeed at SEO and at Pay-per-click Advertising (AdWords). Here are ten amazing, free tools from Google for SEO keyword discovery.
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Google Webmaster Tools
Google Webmaster Tools is an amazing free service from Google to help Webmasters. In recent months, they have enhanced the keywords features. Click on 'Your Site on the Web,' and then 'Search Queries.' From there, you can explore both 'Top Queries' and 'Top Pages.' Both will give you insights into what keywords customers use to find your site.
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Google AdWords Broad Match
AdWords is, of course, a paid service by Google that places ads on Google based on keywords. What most people do not know is that if you are running a broad match keyword, Google will tell you the actual keywords people are using. Simply let data accumulate, and then on the keyword tab, select See Search Terms. Presto! Google shows you actual keyword searches and gives you lots of new, valuable keyword ideas!
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Google Suggest
Google Suggest is a fun keyword discovery tool that many people ignore. Simply start typing into the main Google search box (be sure you are 'signed out' of any Gmail services, so you get the typical results), and pay attention to the suggested searches by Google. These word-order based choices give you insights into how your customers actually search. And, while you're at it, have some fun. Type in 'Why are men so' or 'Why are women so' and see what people query!
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Related (Keyword) Searches
Google Related Searches used to be on the far left, under 'more search tools' but they have since moved them to the bottom of the search results. Take a query like 'Motorcycle Insurance' and pay attention to the related searches. This is a great way to get your SEO creative juices flowing, and generate a robust SEO-friendly keyword list!
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Wonder Wheel (Keyword Discovery)
Get out your cup of coffee, or if you prefer your Martini, and fire up the Google Wonder Wheel. Do a search on Google, such as 'Website Design,' and then on the far left column, click on 'More Search Tools.' Click on 'Wonder Wheel.' Note - you must have 'Google Instant' off and have Adobe Flash to run this tool. Then enter SEO keywords and the tool is a magnificient visual thesaurus of keyword suggestions by Google.
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Google AdWords Keyword Tool
The Google AdWords Keyword Tool is the grand pappy of all Google's keyword tools. Input a target keyword, check the box Only show ideas closely related to my search terms, and this tool will show you global search volumes. On the far right, click on columns, and open up the CPC (cost-per-click), and the tool will show you values. The Google AdWords Keyword Tool should be central to your SEO keyword discovery!
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Google Special Commands
Google Special Commands are the Geek way of finding great keyword targes. Input ~ plus a keyword to find synonyms, or closely related search terms. Use * as a wildcard to find related search terms as in buy * insurance to find out what sorts of insurance people search for. And use related:website.com to find websites that are similar to ones you like.
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Google Analytics Keywords
Google Analytics is a powerful, free, Web analytics platform. Sign up for Analytics, and click on 'Traffic Sources,' 'Keywords' to view your inbound keywords. Go to the bottom and enter any keyword that interests you to 'filter' for keywords. Think of Google Analytics as a 24/7 poll of your customers - how they find you, what they search for by keywords. Great for keyword refinement!
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Google Trends
We live in a world of trends, and keywords are the opportunities that reflect these search trends. Google Trends is a great window into possible customer keyword search trends. Input a keyword, select a time period, and watch Google graphically portray the keyword trends.
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Insights for Search
Google Insights for Search is quite similar to trends, but has the added feature of comparing two search terms across time. Which is more popular lawyer or attorney? Google Insights for Search will help you find out.
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