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Keywords: Generating Great Keywords for Search Engine Optimization (SEO)

Generating great keywords is very important to search engine optimization. After all, you can't optimize your SEO strategy if you do not know your keywords, nor have a robust keywords and key phrases list. This SEO training class explains 1) how to brainstorm your keywords for SEO, 2) how to use free tools to determine how your customers search, and 3) how to organize a "keyword worksheet" to guide your SEO strategy.

Options and Prices:

SEO CLASS PASS
$295 for 7 | $395 for 9 | $495 for all 11 classes! 52% Savings | Learn more...
PURCHASE SINGLE CLASS

Webinar Dates:	Buy Now:
September 17, 2010 - 9:30 am Pacific - $100
October 13, 2010 - 9:30 am Pacific - $100

Course Outline: Keywords & SEO

• Basics. What is the structure of a Google search results page? What are organic results? What are PPC results? How is it that different keyword queries produce different results? What sorts of potential pitfalls are there in determining SEO-friendly keywords?

• Keyword Families. How can you best determine your keywords? Strategies to identify keywords. Free tools to identify customer-centric keywords.

• Tools Tour. Let's use the free SEO keywords tools available on the Web for keyword discovery, plus "polling the audience" to determine which keywords are the most popular and which carry the highest vendor PPC bids.

• Keywords Worksheet. How can you organize your keywords for maximum effect? What is a keyword family? What is a core keyword? What is a helper keyword?

• Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.