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News: News You Can Use - SEO News Strategies

It used to be that we created news just for editors and for the print magazines. Those days are passing by like dust in the wind. Nowadays, everyone is a publisher. This is all the more so with the advent of social media, but even just with your own website there are many opportunities to harnass 'news you can use' to create detailed content for search engine traffic.

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Webinar Dates:	Buy Now:
September 23, 2010 - 9:30 am Pacific - $100
October 18, 2010 - 9:30 am Pacific - $100

Course Outline: News You Can Use

• Basics. Old school vs. new school pr (public relations). If you don't like the news, go out and make some! Strategies for the best SEO friendly news content. How does Google handle news and blogs?

• On Page Factors. Setting up your news to be search engine friendly. Employing the page tags and keyword densities that match your customer-centric keywords. Thinking keywords, first, and news second, and not the other way around!

• News Setup. Your website structure matters! Setting up an SEO friendly news page. Using Adobe PDF wisely. Creating an effective HTML structure between your news page, news releases, and Adobe PDF (if used).

• Off Page News Strategy. Getting your news picked up by Google. Syndicating your news release via paid and free PR news services. Blogs and blogging. New media like Twitter and Youtube that can leverage your news for SEO traction.

• Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.