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News: News You Can Use - SEO News Strategies
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It used to be that we created news just for editors and for the print magazines. Now, in contrast, you can use free press release services to 'syndicate' your company's news for search engine optimization. Google and Bing love blogs and news, and they really love free press release syndication. This class teaches you the new news about news: using free news services and news for effective search engine marketing (SEM) / search engine optimization (SEO).
Options and Prices:
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Webinar Dates:
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Buy Now:
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Feb 21, 2012 - 9:30 am Pacific - $100
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Apr 20, 2012 - 9:30 am Pacific - $100
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Course Outline: News You Can Use
- Basics. Old school vs. new school pr (public relations). If you don't like the news, go out and make some! Strategies for the best SEO friendly news content. How does Google handle news and blogs?
- On Page Factors. Setting up your news to be search engine friendly. Employing the page tags and keyword densities that match your customer-centric keywords. Thinking keywords, first, and news second, and not the other way around!
- News Setup. Your website structure matters! Setting up an SEO friendly news page. Using Adobe PDF wisely. Creating an effective HTML structure between your news page, news releases, and Adobe PDF (if used).
- Off Page News Strategy. Getting your news picked up by Google. Syndicating your news release via paid and free PR news services. Blogs and blogging. New media like Twitter and Youtube that can leverage your news for SEO traction.
- Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.
About the JM Internet Group:
The JM Internet Group provides SEO / AdWords / Social Media training courses and classes in an easy, fun, and informative online learning environment, but many of our students reside in New York, Los Angeles, Chicago, Houston, Phoenix and Philadelphia to name just a few of the major cities where you can learn search engine optimization, Google AdWords, and or Social Media Marketing from the convenience of your own computer! Questions? Call us at +1-888-993-1122 x 0.
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