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Page Tags: Using Page Tags for Search Engine Optimization (SEO)

Once you have determined your critical keywords and keyphrases, the next step is to revise your page layout and use the best HTML tags for search engine optimization. This marketing webinar is a quick guide to the best HTML page tag structure. Did you know that tags like the <Title>, <Description>, <H1> and many others can have a critical impact on your SEO / Google Rank? This session explains HTML tags vs. SEO, and it identifies Internet tools that will make your SEO job easier!

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$295 for 7 | $395 for 9 | $495 for all 11 classes! 52% Savings | Learn more...
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Webinar Dates:	Buy Now:
September 20, 2010 - 9:30 am Pacific - $100
October 14, 2010 - 9:30 am Pacific - $100

Course Outline: Keywords & SEO

• Basics. SERP rank on Google, Yahoo, Bing. First step is to prioritize your keywords, by keyword family.

• Page Tag Mechanics. How does Google view the world? Learning to view HTML source vs. Google results. Reverse-engineer your competitors and their keywords. Be a detective!

• Google Document. You would not think that Google gives away a lot of its SEO secrets, but it does. Identifying and reading the "Google Document."

• Page Tags Explained. Page tags tour. The basic tags from <Title> to other critically important tags. A hidden tag that can boost your SEO performance, quickly. Understanding the where, when, and how of weaving your target keywords into your HTML page tags.

• Keyword Density. If "content is king," as they say, how do we measure it? What is keyword density? Free tools for analyzing your keyword density, and reverse-engineering competitors.

• Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.