Top Ten FREE SEO Tools for 09/14/10 09/27/10 Register Here

AdWords: SEO Techniques for Google AdWords

AdWords is Google's pay-per-click advertising program. You pay if, and only if, web surfers click on your ads. Many people think of SEO and AdWords as in opposition to each other, whereas in fact the two can (and should) work together. In this session, we give a basic explanation of how to take proven SEO techniques and weave them into your AdWords advertising. Your AdWords advertising is thus more effective in its own right, plus works hand-in-glove with your SEO strategy. "As it should be," a savvy marketer might say!

Options and Prices:

SEO CLASS PASS
$295 for 7 | $395 for 9 | $495 for all 11 classes! 56% Savings | Learn more...
PURCHASE SINGLE CLASS

Webinar Dates:	Buy Now:
September 9, 2010 - 9:30 am Pacific September 10, 2010 - 9:30 am Pacific (TWO Sessions: Basic & Advanced) - $200
October 6, 2010 - 9:30 am & 12:30 p.m. Pacific (TWO Sessions: Basic & Advanced) - $200
October 22, 2010 - 9:30 am & 12:30 p.m. Pacific (TWO Sessions: Basic & Advanced) - $200

AdWords: SEO Techniques for Google AdWords

• Vs. or And? Is it AdWords "versus" SEO, or AdWords "and" SEO? Blending the two together in an efficient integrated marketing strategy.

• AdWords Special Advantages. AdWords has certain unique advantages over SEO, among them geotargeting. When and where AdWords especially shines.

• AdWords Special Needs. Unlike SEO, you pay for each and very click. So there are some special situations and concerns with respect to AdWords, especially "negative" keywords.

• AdWords Rank. Using special tools to monitor your rank by Google keyword/keyphrase and blending this data into your AdWords campaign to save you money.

• AdWords Bids. Understanding Quality Score and the AdWords bidding process.

• AdWords On Page SEO. Creating effective AdWords campaigns from the beginning.

• AdWords Landing Page SEO. Creating effective AdWords landing pages.