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Link Building: Identifying and Building Great Links for Search Engine Optimization (SEO)
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Getting links can seem like a very difficult process. Beyond asking friends and families, who would possibly want to link to you and your company? And why are links so important, anyhow, since everyone just uses Google? The short answer is that links are a critical tool in a successful technology SEO strategy. And the long answer is that there are many ways to get high quality links.
Options and Prices:
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Webinar Dates:
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Buy Now:
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September 22, 2010 - 9:30 am Pacific - $100
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October 15, 2010 - 9:30 am Pacific - $100
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Course Outline: SEO Link Building
- Review. SEO basics. Keywords. Page tags, especially the syntax of the <A HREF> tag. On page vs. off page SEO factors.
- Link Building Mechanics. Tag syntax, quantity vs. quality. Terms for understanding SEO links and link building.
- Google PageRank. PageRank is Google's "special sauce." Understanding how to measure your PageRank vs. that of competitors. Putting PageRank to work for you in your SEO link building strategy.
- Strategy. Identifying link targets. Building a list of target links. Measuring the popularity of websites vs. links, reverse engineering competitors and their links. Industry directories, Craig's list, Google local for links.
- News and New Media. Public relations objectives. Using the new new media like online news sources and social media (Twitter, Facebook, Youtube, etc.) as part of an SEO link building strategy.
- Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.
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