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Measuring Rank: Measuring your SERP Rank
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Being highly visible on Google and other search engines is critically important in today's business environment. Companies that score at the top for Google searches (especially those by their target customers) have a clear marketing advantage. This SEO training class explains not only how to calculate your rank but also how to determine where you stand by keywords vs. competitors. We also leverage this knowledge into your PPC (pay-per-click) Google AdWords strategy, if appropriate.
Options and Prices:
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Webinar Dates:
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Buy Now:
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Feb 23, 2012 - 9:30 am Pacific - $100
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Apr 24, 2012 - 9:30 am Pacific - $100
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Course Outline: SERP Rank
- Basics. Rank - why it matters. The Google flow. Keywords are fundamental. Understanding the long tail of keywords vs. your SERP rank.
- SEO Rank Metrics. Measuring your rank by hand. Using free tools (such as SEO Rank Checker for Firefox) to measure your rank in a systematic way. Reverse engineering your competitors by monitoring their rank for your target keywords.
- SEO Rankchecker. Using this free tool. Exporting the data to excel. Setting up an automatic measurement of your rank, and setting up the tool to be Google friendly.
- Rank vs. PPC Advertising. Google AdWords does not let you easily measure your SERP rank vs. your advertising efforts. Deploying the free tools to optimize your PPC advertising, and save yourself thousands of dollars on an AdWords campaign.
- Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.
About the JM Internet Group:
The JM Internet Group provides SEO / AdWords / Social Media training courses and classes in an easy, fun, and informative online learning environment, but many of our students reside in New York, Los Angeles, Chicago, Houston, Phoenix and Philadelphia to name just a few of the major cities where you can learn search engine optimization, Google AdWords, and or Social Media Marketing from the convenience of your own computer! Questions? Call us at +1-888-993-1122 x 0.
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