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Website Structure: Best Website Organization for SEO

Many web designers are either graph designers or computer programmers, and unfortunately, neither group pays enough attention to creating a search engine friendly website structure. What is a good domain? How should you set up your directories? What is the best way to name files and folders? What is a sitemap, robots.txt, and the sitemap.xml standard? This marketing webinar overviews the best website structure for ranking high on Google.

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Webinar Dates:	Buy Now:
September 27 - 9:30 am Pacific - $100
August 27, 2010 - 9:30 am Pacific - $100

Course Outline: Website Structure

• Themes. Building a keyword-centric website in terms of your website organization and themes. Naming conventions. Employing your keywords throughout your site in strategic ways. Website structure as the difference in highly competitive keywords.

• Structure. What sort of organization does Google prefer? How does Google view directories? Ways to leverage this knowledge to communicate to Google your priority keyword families.

• Sitemaps. Creating an XML sitemap. Using Google webmaster tools to its fullest advantage. Making your sitemaps in HTML and XML, and encouraging Google to rapidly spider your website.

• Landing Pages. What is a good landing page? What is the structure and organization of a landing page vs. a target keyword? Thinking in threes: confirm, engage, action.

• Questions and Answers. Questions from class participants, and answers from Dr. Jason McDonald on search engine optimization and keywords.