November 6, 2012
SEO Tips and Tricks – Top Google SEO Tips Revealed by Our November Results
One of the wonderful things about Google Analytics is that it can function as your 24/7 real-time poll of how people find you, and what they find important about your search queries and your website. Since we produce all sort of free seo training content, we track our Top SEO Tips and Tricks for each month. Here is our list of the top SEO Tips and Tricks as measured by our Google Analytics traffic.
Top Ten SEO Tips and Tricks – November List
- What does ‘not set’ mean in Google Analytics? – Google in its evil ways, gives away Google Analytics FOR FREE but in the last year or so, decided to STOP sharing keyword data. So if a user is NOT SIGNED in to their Google Account, then it DOES share the keyword data with you in Google Analytics. If they are SIGNED IN to Google AND your site is NOT SECURE (i.e., http and not https), then they DO NOT share that data.
- Is there a limit to the meta keywords character count for SEO? – META keywords cause a lot of confusion. There are three ONLY that matter. First, the TITLE tag is a META KEYWORD. It appears ONLY at the top of the page in the browser, and also governs the HEADLINE on Google. It has a HUGE impact (!!!!!) on whether a page shows up on a Google search, so you MUST get your keywords into your TITLE tags.
- What is your review of PRWeb vs. Pitchengine? – As for Pitchengine vs. Prweb.com. The latter is more expensive, and a better service. Pitchengine has both a free and a paid version. So for people on a low budget, I recommend Pitchengine.com. It is sufficient for many small companies. If you have a budget, PRweb.com / vocus is an EXCELLENT SEO-friendly news service.
- Do domain extensions like .com vs. .org vs. biz matter for SEO? – REVIEWS. These are HUGE if you are trying to show up on local search AND if Google is generating Google Places results. Google Places / localization for SEO is a function of keywords in the right places AND reviews.
- How long does it take Google to reindex your website? – Change the website (of course) – get it ready for Google to come back. Issue at least one news release, preferably via a good SEO-friendly news service like PRWEB.com. We did that, here Get Tweets and Social Mentions; here are Teri’s Twitter pickups, here Get people (friends, family, contacts), like me, to mention that you have a new website, new content, etc.
- Is Vistaprint a good SEO platform? What about Title tags? -If your current platform does NOT allow each page to have a unique TITLE tag, you are in deep, deep trouble. As I teach in my SEO classes, the TITLE tag is the most powerful tag on any page; the home page TITLE tag is the most powerful tag on the website. Are you sure you can’t set unique and accurate TITLE tags for each page? If that is true, your website is crippled and will never outperform other sites.
- Do capital letters (capitalization) matter on a Google Search for SEO? -No, capital letters do not matter for SEO. What matters? First and foremost: SYNONYMS. Don’t miss LAWYER vs. ATTORNEY, INDUSTRIAL FANS vs. COMMERCIAL FANS. That is by and away the most important keyword issue. Second, word ORDER matters. Third, plural vs. singular matters (on the margin). But capitlization, no. It does not matter.
- Does the header tag family (h1, h2) matter for SEO, or not? -As for the second question, that is a common one. Many of the ‘guru’s’ insist that the H1 / H2 tag has no important. But, if you Google, ‘Google SEO Guide,’ you’ll find Google’s own SEO guide, which has an entire section on using the H1 / H2 tag. So who do you trust? The guru, or Google? The second point is that using the H1 / H2 tag clearly does NOT hurt your site… but may help it. So why not use it?
- What does competition mean in Google AdWords? -No, I do not find that very helpful as a metric in AdWords / keyword tool. What I do find useful is the actual CPC (cost per click). Often, ALL the words will show up as HIGH competition so that isn’t very useful, whereas when you look at difference in actual CPC you can see the subtle changes in terms of keywords vs. value.
- How do subdomains vs. domains work for links and SEO? -A link to the ‘blog’ subdomain is not thought to pass ‘link juice’ to the ‘www’ subdomain. Bottom line: most SEO’s do not believe in subdomains for small companies. It is better to use subdirectories like wholefoods.com/blog. Many large companies use subdomains for a number of reasons, but not really for SEO.
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