January 8, 2013

Book Review Marketing on Amazon – How to, How Not to, do Book Review Marketing

Reviews, Reviews, Reviews – We Enter the Second Wave of Review Marketing. First, no one cared about reviews – Google+ Local, Yelp, or Amazon. Second, everyone (who was smart) started caring, and staring cajoling, begging, inducing, encouraging (buying?) positive reviews. Now, begins a backlash. All the major providers – Yelp, Google+ Local, Amazon – are beginning to push back against review marketing. Yet what are the rules? What should be the rules. Inside look at Amazon from the New York Times.

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About the author, Jason McDonald

Jason McDonald is the Founder and Senior SEO Director of The JM Internet Group. The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

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