Recent Posts in ‘Marketing Stories’
Pop Up Hood Marketing and Social Media Food 4 Thought
Pop up hoods. You might have heard of them. Or not. Ever heard of a ‘pop up store?’ These are quick little pop up shops that literally “pop up” in an urban environment to sell the latest trendy thing, or to generate buzz for a company or product. Since I follow marketing for our Social
Fake Kobe Beef – of History, Marketing, and SEO Marketing Strategy
Kobe Beef. It’s what for dinner. Or not. Did you know that essentially none of the so-called Kobe Beef that is all the rage in America isn’t authentic? I didn’t. But as a regular listener to the most emailed stories on NPR, I tuned into this – Fake Food: That’s Not Kobe Beef You’re Eating
Stop Stealing Dreams (Free Copy), Seth Godin! – SEO Seth Godin’s Blog (Or Not)
Blogs are a great SEO (Search Engine Optimization) opportunity for small businesses. Every business should have one! Why? Because once you identify your keywords, blogs are one of the easiest ways to dominate Google or Bing. But recently Seth Godin has been involved in a firestorm of protest over his blog. First, he announced that
Free SEO Book – Small Business Marketing SEO Tips, Tools, and Travails
Small business owners, many of whom take my online and/or San Francisco SEO trainings, often go away with what I call the “exploding head” phenomenon. There is so much information out there on search engine optimization, so many to do’s starting with identifying your best keywords, then proceeding to page tag / tag structure, going
Free? Really Free? The Value of Free AdWords Coupons or Anything Else Free for That Matter
What is the value of free? I had a potential student email me the other day… “I want to take your free webinar on the AdWords Gottchas, but anything free can’t be worth anything!” So that set me to wonder – what is the value of free? At the same time, my recent blog posts
How to Get (Bad) Reviews on Yelp – Easily! Cheaply! Free Reviews for Your Small Business!
Review marketing is critical for most small businesses. Getting good reviews on Yelp, Google Places, Citysearch and other review marketing sites is a critical objective for most small business marketers. Most marketers rack their brains – daily – on how to get good reviews on Yelp and other local search sites. The Easiest Way to
My Business Story from Google and AMEX – How NOT to Win
On October 25, Google AdWords announced a new small business contest called “My Business Story.” Business owners are invited to create and submit video profiles about their small business as part of American Express’ Small Business Saturday. The winner will get featured on YouTube’s home page, plus there are several thousand dollars of prize money
Should You Buy Fake Reviews for Google Places, Yelp, or Amazon?
First, we had the buying and selling of links, which annoyed the heck out of Google, and remains one of the few ways that you can easily get your site blacklisted. Now, as we move to social search, we are seeing the emergence of the latest cockroach infesting industry: the buying and selling of fake
Solyndra’s Scandal and Bankruptcy – SEO Marketing Signs of Trouble
Everyone’s talking about the Solyndra solar company’s spectacular bankruptcy implosion, and the possible connections to the Obama administration. Is it “crony capitalism?” Is it a good investment gone bad? Is it proof that government should not meddle in markets? I can’t say… What I can say is a quick look at the website’s SEO (Search
