Recent Posts in ‘SEO’
The New Bing – Bing Does Social Search Perhaps Better than Google?
Bing just announced a forthcoming “major” update to the Bing search engine. (You can read it, here.). Bing has an alliance with both Facebook and Twitter, and the trio clearly sees Google as a threat with its own Google+ social network. So the interesting questions for our classes in SEO are – First, can Bing
Local Search Optimization and SEO: Location, Location, Location!
What do they say about real estate? Location, location, location! The same is true for SEO and local search SEO: Location, location, location! What do I mean? First and foremost, does location matter to your searches? Role play your target customers, and identify the types of searches that they are putting into Google. Are they
Best Practices for SEO-Friendly Outbound Links
Links are a critical part of successful SEO for small businesses. Getting links (getting INBOUND links is the No. 1 ‘off page’ SEO priority). In my SEO Training Classes, I always say: Be like a politician! Kiss a lot of babies! Shake a lot of hands! Get votes! Get links! What I mean is be
What is a Branded Google Search vs. a Non-Branded Search, and Why Do I Care?
For SEO, we care a great deal about how people find us on the Web, especially via Google. We are keenly motivated to understand our SEO keywords – those keywords that people type into Google to find our company. There are many ways to slice and dice the keywords in Google Analytics, and one of
Outbound Links and SEO: Help, Hurt, Hinder? Matter?
I get this question a lot (usually in my SEO Link Building Class) in various forms. Do outbound links help or hurt your SEO efforts? There are various theories on this issue, and it can be pretty complicated. But rather than go into the esoterica of search engine optimization and outbound links, let’s just review
Google Penguin Algorithm Impact – Is there a Small Business Impact?
On April 24, Matt Cutts (Google’s Webspam Guru), announced what has now been named the Google Penguin Update, here. As someone who teaches SEO training for small business, I like to refer to Mr. Cutts as ‘Google’s Press Secretary.’ I don’t believe everything he says. He’s very important, but he works for Google and like
Ad Group Ideas (Beta) Comes to the Google AdWords Keyword Tool
Hey, this just in. Google has rolled out some new changes to their infamous Google AdWords Keyword Tool. As I teach Generating Great Keywords for Search Engine Optimization, the Google keyword tool is my top recommended SEO keyword tool out. Why? It tells us – Keyword Ideas – type in a keyword / key phrase
Fake Kobe Beef – of History, Marketing, and SEO Marketing Strategy
Kobe Beef. It’s what for dinner. Or not. Did you know that essentially none of the so-called Kobe Beef that is all the rage in America isn’t authentic? I didn’t. But as a regular listener to the most emailed stories on NPR, I tuned into this – Fake Food: That’s Not Kobe Beef You’re Eating
The Best SEO Plug-ins for WordPress – Just Blog!
I love WordPress. Well actually I hate WordPress. And I love it. It is a great blogging platform, but – despite what the WordPress community says – I find it pretty hard to use, and pretty hard to explain. It’s easy to create a good blog post, but it’s not super user friendly for the
