Recent Posts in ‘Social Media’
Pop Up Hood Marketing and Social Media Food 4 Thought
Pop up hoods. You might have heard of them. Or not. Ever heard of a ‘pop up store?’ These are quick little pop up shops that literally “pop up” in an urban environment to sell the latest trendy thing, or to generate buzz for a company or product. Since I follow marketing for our Social
Review Marketing and Small Business – It’s Not Just about Google Places
It’s Sunday here in the San Francisco Bay Area. I love to garden, and do outdoor work – I suppose it’s a response to the fact that I spend most of my days at my computer, working on SEO for small business clients. SEO is all about the digital computer world; gardening, plants, and the
What are Good (the Best?) Books on Social Media Marketing?
I’m preparing for my Summer class at Stanford Continuing Studies, called “Marketing without Money.” The class focuses on SEO and Social Media Marketing (everything free), for small businesses, entrepreneurs (we get a lot of those at Stanford), and non-profits. The URL isn’t up yet, but the class starts June 25 and runs for five weeks.
How to Get (Bad) Reviews on Yelp – Easily! Cheaply! Free Reviews for Your Small Business!
Review marketing is critical for most small businesses. Getting good reviews on Yelp, Google Places, Citysearch and other review marketing sites is a critical objective for most small business marketers. Most marketers rack their brains – daily – on how to get good reviews on Yelp and other local search sites. The Easiest Way to
Google+ Marketing Tips for Small Business – Be a Guru!
Google+ is the new kid on the social media block. Like a new kid at a new school, he’s not sure of himself. Is he a Facebook wannabe? Is he like LinkedIn and all business? Is he like Twitter, a very hyper tell everyone everything all the time crazy kid? Or is he something different?
YouTube Video Marketing for Small Business, Random Thoughts About Video
A picture, they say, is worth a thousand words. So if a video has a thousand pictures of your small business, then a video on YouTube about your business is worth a thousand thousand words. Recently, I was lucky enough to participate in a small business video shoot for a Yelp listing for Safe Harbor
Facebook Advertising vs. Google Advertising – How To Tell When To Do Which
Facebook is mulling over its IPO, and today the hype is Facebook, Facebook, Facebook. A 24/7 media fest about how Facebook is the new dominant player on the Internet… About how, for marketers, Facebook is cool because Facebook knows everything about its users, and people spend hours and hours on Facebook. Google, in contrast, is
RT / Retweets and Twitter Marketing – Why? How?
Twitter marketing is coming of age, and so is the concept of retweeting. Yes, I know – lots of folks still believe Twitter is for the birds. And it certainly is. Sometimes. But Twitter does have its uses, does have its marketing successes. Examples: Coupons – Twitter out the deal-of-the-day, connect with loyal followers and
Google+ (Google Plus) for Small Business – Top How to Get Your Business on Google Plus Resources
What is Google+? Is it Facebook for Google? Is it Twitter? Or is it something entirely new? No one is certain for now, but what we are certain of is that it is sponsored by Google, and clearly has the backing of the world’s biggest search engine behind it. Google is hoping to (finally) make
My Business Story from Google and AMEX – How NOT to Win
On October 25, Google AdWords announced a new small business contest called “My Business Story.” Business owners are invited to create and submit video profiles about their small business as part of American Express’ Small Business Saturday. The winner will get featured on YouTube’s home page, plus there are several thousand dollars of prize money
