Posts tagged ‘Google’
What is a Branded Google Search vs. a Non-Branded Search, and Why Do I Care?
For SEO, we care a great deal about how people find us on the Web, especially via Google. We are keenly motivated to understand our SEO keywords – those keywords that people type into Google to find our company. There are many ways to slice and dice the keywords in Google Analytics, and one of
Outbound Links and SEO: Help, Hurt, Hinder? Matter?
I get this question a lot (usually in my SEO Link Building Class) in various forms. Do outbound links help or hurt your SEO efforts? There are various theories on this issue, and it can be pretty complicated. But rather than go into the esoterica of search engine optimization and outbound links, let’s just review
Google Penguin Algorithm Impact – Is there a Small Business Impact?
On April 24, Matt Cutts (Google’s Webspam Guru), announced what has now been named the Google Penguin Update, here. As someone who teaches SEO training for small business, I like to refer to Mr. Cutts as ‘Google’s Press Secretary.’ I don’t believe everything he says. He’s very important, but he works for Google and like
Ad Group Ideas (Beta) Comes to the Google AdWords Keyword Tool
Hey, this just in. Google has rolled out some new changes to their infamous Google AdWords Keyword Tool. As I teach Generating Great Keywords for Search Engine Optimization, the Google keyword tool is my top recommended SEO keyword tool out. Why? It tells us – Keyword Ideas – type in a keyword / key phrase
Free AdWords Vouchers for 2012 – Save $$$ on Google Advertising
It’s April 20, 2012. I’m thinking: VOUCHERS, Free AdWords Vouchers for 2012. Voucher – It’s not a word I usually use. Rather than using the word ‘free adwords vouchers,’ I am more inclined to say ‘free AdWords coupon codes.’ And then there’s 2012. The Mayans say that the world is going to end, this year.
SEO Tips and Tricks for Link Building – Kiss a Lot of Babies, Shake a Lot of Hands
Links. They matter. A lot. We teach link building in our SEO Training Classes. Why? For SEO, you need to get a lot of high quality links. What are high quality links? Quantity – more is better. Get more links! Quality, or PageRank – the higher, more authoritative the better. The better the TrustRank the
How to Enable Authorship (Pictures!) on Google+ / Google SEO Search Results
Everyone wants his or her picture to show up on Google search results, as does mine for searches such as ‘social media classes.’ How do you do this? I have a YouTube video on how to get your picture on Google searches. Here are the steps – Enabling Authorship / Pictures on Google+ and Google
Getting Google to Reindex Your Site for SEO (Rapidly)
I’m working with a client, one of the best NYC portrait photographers. Teri has a cool new website, focusing on her photography business in New York, NY. So the question arises – how do we get Google to reindex her new website? How do we get her website changes (better Title tags, better Meta descriptions,
Free Freeeeeeeeeeee Google AdWords Coupons and Codes – Update
Wow! It’s amazing. Our post on Free AdWords Coupons Codes continues to get an incredible number of inbound clicks! People clearly want free, as in Free AdWords Coupons and Coupons Codes or Free Google AdWords Coupon Codes. The search patterns are – Free Google AdWords Coupon Coupon / Coupon Codes Plus some people realize that
Maile Ohye and Google SEO Webmaster Tools Videos: Buyer Beware
Maile Ohye recently posted a YouTube video entitled, “5 common mistakes in SEO (and 6 good ideas!)” and that brought me to thinking, again, about the relationship between the Webmaster Tools team at Google and the SEO community. And also about what it must be like to work at Google, on the Webmaster Tools team
