With Boston the 24th largest city in the United States, having a population of 646,000, it has many opportunities for continuing education in online marketing. As part of our directory of SEO (Search Engine Optimization), social media marketing, and marketing (generally) opportunities for adult learners, here are our selections for continuing education in marketing in the Boston area. Please note that we can provide corporate training on these topics by custom quote (minimum of 5 participants).
- Free Directory. Use this free directory of Boston, continuing education programs in marketing to find possible SEO, Social Media Marketing, and/or AdWords training classes. Be advised that all programs and schedules are subject to change without notice; the JM Internet Group assumes no responsibility for listings in this free directory.
- Custom Training Quote. For a custom training quote, please call us at 800-298-4065 or send an inquiry.
Leveraging Free (and Low Cost) Marketing Education Opportunities
Small business owners and marketers, entrepreneurs starting their own businesses, and even non-profits can (and should) avail themselves of free Internet marketing opportunities ranging from Google / Bing optimization to Facebook or Twitter marketing to simple tactics to use “real world” marketing to improve their performance. We at the JM Internet Group are all about learning and doing… If you know of a continuing education opportunity in the Boston area, please contact us for free inclusion (non-profit organizations, only)!
- Updated: May 16, 2015
Continuing Education in (Internet) Marketing: Boston.
The institutions below provide training in Internet marketing, including SEO, Social Media Marketing, and AdWords / PPC. However, be sure to check with each institution as to their schedule of classes, as not all subjects are offered at all times. Schedules and training curricula are subject to change without notice, and the JM Internet Group assumes no responsibility of the accuracy of any program listed in this free directory!
- Boston University Metropolitan College runs an evening course for an MS in Advertising. Our convenient, evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing you to compete in the fast-paced, ever-changing world of communication—whether you wish to enter this rewarding field, or seek to enhance your current industry knowledge and experience.
- Also at Boston University Metropolitan College is an MS in Administrative Studies. The objective of the Master of Science in Administrative Studies concentration in Electronic Commerce, Systems & Technology is to provide balanced coverage of both the technological and the strategic aspects of electronic business and commerce. Students explore the tremendous opportunities afforded by the web, and develop skills in electronic business and commerce technology, electronic business strategic development, e-commerce marketing, e-commerce website functionality (including content and layout of websites, and web analytics), and search engine-based marketing, as well as the role of multimedia applications.
- Harvard Extension School has a course on Social Media and Analytics. Social media has disrupted communication channels and created challenges for marketing in the digital age. The change of control of the brand has shifted from the company to the consumer. Brands have become perplexed by this new phenomena, requiring a newfound dynamic to their approach. In this course, students learn how to manage their brand on social media and how to create a social media strategy and campaign. Through lecture, discussions, and case studies, students determine the best tactic and content for social media marketing in their specific industry.
- The University of Massachusetts Boston offers a course entitled Contemporary Marketing. Marketing is being redefined every day in a world of rapid innovation, fast-paced media, big data, and global competition. Effective marketing is critical in every type of organization from large corporations to nonprofits, from startup ventures to social mission organizations. The demand for outstanding marketing professionals has never been stronger. Contemporary marketing focuses on customers and markets, data and information, networks and relationships, social media and online channels, and strategy and performance. The objective is to prepare professionals to grow their businesses, better serve their customers and develop long-term customer relationships with cutting edge marketing knowledge. It is designed for people who already or aspire to work in marketing departments and agencies, in positions such as: account manager, product manager, community manager, database marketing coordinator, email marketing specialist, graphic designer, marketing analyst, social media coordinator, and web content writer.
Training Options: Boston, Massachusetts, Online and Beyond
Boston is clear across the United States from our location in San Jose, California. It is 2,700 miles by car, and 3,150 by road. With plane fares estimated at $1,000 round-trip, plus workshop time of 8 hours and 1/2 hour of preparation time for each hour of instruction… assuming you have a group of at least 5 persons, an in-person, private workshop training in SEO / Social Media / and/or AdWords would run roughly $1,500 plus expenses. So your options are to either use the continuing education resources listed above (be sure to check their course catalogs for course offerings, as these vary over time), to use online training, or to contact us for a private workshop. We also provide one-on-one training online.
- Here are some fun facts about Boston:
- Revere Beach was the first public beach in the US.
- Boston also had the country’s first subway in 1897 – the Tremont Street Subway.
- The first Thanksgiving was in Plymouth in 1621.
- The neon tubing in the Citgo Sign is over five miles long.
- Alexander Graham Bell made the first phone call in the world in Boston on March 10th 1876.
- More than 18 million people visit Boston every year.
- There are thirteen acres of glass on the John Hancock Tower.