AdWords Enhanced Campaigns: Understanding Bid Adjustments – Session #3 of AdWords MOOC / Tutorial
Enhanced campaigns were launched by Google with much fanfare in Summer, 2013. There are some cool features such as ad extensions, but there are some real negatives such as the inability to device-target. Even worse for most novice advertisers on AdWords, the default setting is to put you on mobile devices. In this video, we will learn how to decrease the mobile bid and thereby turn off mobile ads. Let’s get started!
Links Used in ‘AdWords Enhanced Campaigns: Understanding Bid Adjustments’
Free Resources for ‘AdWords Enhanced Campaigns: Understanding Bid Adjustments’
- AdWords Toolbook: register to get our comprehensive list of the most important free learning resources for AdWords as well as the best free tools for AdWords.
- Google Help Articles
- Enhanced Campaigns (Google help)
