Stop Wasting Money. Learn the four most dangerous 'gotchas' in Google AdWords. Stupid mistakes that can be costing you money, lots of money! The AdWords MOOC (finally) makes it easy to identify common mistakes or 'gotchas' that can cost advertisers thousands of dollars.
Take Four Free Classes in One, Each Focused on a Specific AdWords Gotcha. Click on each class link below to watch the video and gain access to tutorial links.
Get Free AdWords Tutorial (AdWords MOOC) Materials. Ready to learn best practices for AdWords? Our hands-on instructor links, worksheets, and 'AdWords Toolbook' (comprehensive list of free AdWords tools and learning resources) make it easy to learn. Register below to gain access to class materials for free!
More on ADWORDS MOOC: AdWords Best Practices by Avoiding AdWords Gotchas -
AdWords is Google's pay-per-click advertising program. Google, of course, makes its money off of every click that occurs via an AdWords ad. As an advertiser, however, you want not just clicks but conversions on your website such as registrations or sales. Unfortunately, Google has set up AdWords in such a way that many novice advertisers have poorly set keyword match types, run on the display network when it is not a good idea for them, run on mobile devices even if their conversion rates or poor, and (most importantly) remain ignorant of the free opportunities presented by SEO (Search Engine Optimization). This free AdWords MOOC teaches you how to avoid the four basic AdWords gotchas and thereby become a more efficient advertiser on AdWords.