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How to Claim Your Free Google+ Local (Google Places) Listing as a Small Business

Google+ Local, formerly Google Places, is a huge opportunity for small businesses. If your business depends on local customers... if your customers search Google for your keywords... then you need to claim your FREE Google+ local listing! Here's how to claim your free Google+ Local (Google Places) listing as well as how to conduct 'local SEO optimization' on your Google+ Local (Google Places) listing. All for free!

Links Used in 'How to Claim Your Free Google+ Local (Google Places) Listing Small Business'

  1. Claim your listing on Google+ Local
    • Sign IN to your Google / Gmail account! (Be sure it's the one you want to be the master account!)
    • Go to (click on MAPS listing if you are on Google).
    • Find your listing by name and address!
      • Example: Murray Hill Pet Hospital NYC
    • Click on the 'Is this your business?' link and claim your listing.
    • Alternatively, go to and click on 'Get started now.' Follow the instructions to find and claim your listing.
    • Usually, you will claim you listing by verifying the telephone number. If not that, then the address will be verified by postcard.

  2. Optimize your listing
    • Be sure to FIRST sign in to your Google Account, ideally your GMAIL account. Then, click on (Google Places), and click on 'Get started now.' You should find your listing (that you just claimed).
    • Optimize the following by cleverly placing KEYWORDS where appropriate in -
      • Business Name
      • Business Description
      • Categories (use at least three of the Google pre-existing categories!)

  3. Cross-link to your website - make sure your website has your physical address on it, and your website has ONE CLICK access to your new Google+ Local account (note the URL MUST be at - do NOT use the old Google Places ( URL's!)
    • Address
    • Cross link 'one click' links!

  4. Get reviews! (in an honest way!) - Get your happy customers to login and review you.
    • Example: Watch Repair NYC (Google Search)
    • Example: Breitling Repair NYC (Google Search)

Free Resources for 'How to Claim Your Free Google+ Local (Google Places) Listing Small Business'

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The JM Internet Group provides SEO training courses for busy small business marketers as well as social media training and Google AdWords courses in a fun, friendly live training environment. Browse our SEO Tips on questions such as 'where are Google AdWords coupons or Vouchers' or 'Best Books on SEO. If you are looking for free, online SEO / Social Media classes online or AdWords tips, tricks, tutorials or guides - you're at the right place! Our students come from New York (NYC), Los Angeles, Chicago, Houston and beyond for the best courses and classes in 'how to do' SEO, SMM, and AdWords.