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Header Tags and SEO: Optimizing Heading Tags for Search Engine Optimization
Header tags - the H1, H2 tags that make text appear BIGGER are hotly debated among the SEO community. Some SEO experts believe that Google no longer ascribes any importance to them, whereas others (like myself) feel that they do have value. Google mentions the header / heading tags specifically in the Google SEO Guide, and many successful companies in terms of the search engine optimization strategy (examples of Geico and Progressive come to mind), many successful companies use them on their website. So what are header tags, and how should you use them for effective SEO? Let's investigate!