AdWords vs. SEO

AdWords vs. SEO: Using Rank Checking Tools to Help with AdWords – Session #4 of AdWords MOOC / Tutorial

AdWords costs a lot of money, and – let’s face it – many consumers ignore ads. We are all trained to believe that ads are generally to be mistrusted, and therefore many of us ignore the top ads on Google and ads on the right. Indeed, Google has never released comprehensive data comparing clicks to ads vs. clicks to the organic results. There’s a reason: organic results dramatically outperform AdWords results. In this class, let’s learn how to compare / contrast our organic results and create some strategies to turn on / off our AdWords ads and become more cost-effective with our AdWords spend. Let’s get started!

Links Used in ‘AdWords vs. SEO: Using Rank Checking Tools to Help with AdWords’

  • AdWords
  • Where there’s (no) smoke, there’s fire. Lack of Google data comparing organic clicks vs. AdWords clicks.
  • Rank Checking Tools
  • Basic Strategies
    • Simple: turn OFF my ad if I am on page 1 (< 11) for free!
    • Simple: turn OFF my ad if I am on page 1, positions 1, 2, or 3 (< 4) for free!
    • Complex: run on both natural and organic because I have a large budget, or do not know my keywords, or there is a lot of keyword confusion, long-tail searches. etc.

Free Resources for ‘AdWords vs. SEO: Using Rank Checking Tools to Help with AdWords’

AdWords vs. SEO
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