The connections between French existentialism and marketing seem absurd. Well… “absurd” is an existentialist concept, so we’re off to a pretty good start.
Bear with me. In this video I’m going to explain what the existentialist philosopher, Jean-Paul Sartre meant by his famous phrase, “existence precedes essence,” and why that idea has everything to do with writing a Business Value Proposition for your company. Continue reading
If social media is a “party,” then you are the “party thrower.” As a marketer, you want to throw engaging and exciting parties (largely via content marketing) on Instagram, Facebook, YouTube… even LinkedIn not to mention TikTok or even X. If you follow the party analogy, you’ll realize that just as people show up are your party for “food” and “entertainment,” on social media they show up (largely) to have fun. They want to watch that hilarious YouTube or TikTok video, that bizarre but engaging AI-generated meme on Facebook, and even when they are in “learning” mode on LinkedIn, girls (and guys) still want to have fun! How do you market on social media in 2026? Continue reading
What are reviews and why do they matter? Let’s look at this from a marketing philosophy perspective. The big picture – not just that marketers and small business owners love to complain about reviews. Google reviews. Reviews on Yelp. Amazon reviews. Pick your poison.
But why the entire review ecosystem feels like a swamp of hypocrisy. Fake reviews. Competitors gaming the system. Review gating. Super annoying pissed off customers slamming your business. Scammy reputation management companies. Meanwhile, the big tech companies threaten to ban you if you ask a customer to share their experience. Continue reading
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
AI is now changing how companies are getting indexed online. Today, AI-powered systems are used to analyze context, language, and behavior to help figure out what users mean. Continue reading
Businesses are entering more legal disputes than ever before. This concerns digital advertising and a company’s intellectual property. Continue reading
Having a website is just half the battle; nowadays, visiting a website is not just by accident. SEO comes into play; it’s an effective tool to help drive traffic to your website. Continue reading
Keywords drive SEO and Google Ads. But the usual process of keyword research is slow and messy. Let’s fix that. In today’s video, I will show you how to use ChatGPT to find and organize keywords step-by-step. Continue reading
The conventional notions of AI have leaped off the pages of science fiction and into our daily reality. Consider how Netflix prompts you to watch the next show or how Google predicts what you want to search for before you finish typing. Continue reading
Today, having a website is not enough. People need to find your website when they search online. That’s where SEO, or Search Engine Optimization, comes in. Continue reading
