The Marketing Almanac

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The Marketing AlmanacIt’s hard to be a marketer these days! How can you keep up? With the Marketing Almanac:

  • Free Marketing Tools | Free SEO Tools | Free Social Media Marketing Tools | Free AdWords tools plus a cornucopia of tutorials, resources, blogs, books, videos, apps, plug ins conferences, events, and other news sources to keep you “in the know” as a digital marketer.

GET THE MARKETING ALMANAC 2019:

  1. Buy it – available on Amazon: Kindle at 99¢ | Print Edition $6.99; after registration you can access the PDF version as well.
  2. Apply for a FREE rebate for the Kindle. Yes, we’ll eGift you $1.00 so you can get it for FREE on Amazon Kindle; after registration you can access the PDF version as well.

TABLE OF CONTENTS

MARKETING

1. Marketing Media – top blogs, magazines, and portals to keep up-to-date on marketing – Page 6
2. Marketing Shows – trade shows and conferences aimed at marketers and marketing – Page 11
3. Marketing Tutorials – online tutorials to help you master the in’s and out’s of marketing for free – Page 14
4. Marketing Books – bestsellers and recommended books on marketing – Page 16
5. Marketing Odds and Ends – associations and other odds and ends for marketers – Page 22

SEO (SEARCH ENGINE OPTIMIZATION)

6. Tutorials – free tutorials to help you learn SEO – Page 25
7. Keywords – tools to identify and measure your keywords – Page 30
8. Page Tags – tools to help analyze your on page HTML tags – Page 37
9. Link Building and Social Mentions – tools to identify link and social media targets – Page 44
10. Press Releases – services to publish your news, for free, on the Internet – Page 52
11. Rank – tools to measure your rank on Google searches – Page 56
12. Diagnostics – tools to “diagnosis” the health of your website as well as conduct SEO checkups – Page 60
13. Website Structure – tools to create the most effective SEO website structure – Page 68
14. Local SEO and Review Marketing – tools to help get your company to the top of Google+ local and local searches – Page 73
15. Metrics – tools to help you measure (and understand) your inbound web traffic – Page 86
16. SEO Media – the top blogs and resources to stay up-to-date on SEO – Page 95
17. SEO Shows– the top conferences on search engine optimization – Page 98
18. SEO Books – my favorite books to learn Search Engine Optimization, both free tutorials and paid books – Page 101
19. Easter Eggs – humorous hidden treasures inside the Google search engine, wonderfully designed to waste time and impress your (nerd) friends – Page 105

SOCIAL MEDIA MARKETING (SMM)

20. Content Marketing – tools to use content for marketing – Page 113
21. Blogs and Blogging – be a better blogger with free blogging tools – Page 126
22. Facebook – Facebook marketing and advertising – Page 136
23. LinkedIn – LinkedIn marketing and advertising – Page 147
24. Pinterest – Pinterest marketing and advertising – Page 154
25. Instagram – Instagram marketing and advertising – Page 160
26. Twitter – Twitter marketing and advertising – Page 171
27. Email Marketing – using email to market without being spammy – Page 181
28. Viral – go viral, if you can, or at least get shared – Page 189
29. Tools – important tools for social media marketing – Page 196
30. Reputation Monitoring – monitor your online reputation – Page 200
31. SMM Media – blogs and media sites to keep up-to-date on social media marketing – Page 203
32. SMM Conferences – yes, Virginia, there’s a real world, and people actually go to real places to learn about social media, like conferences – Page 206
33. SMM Books – books on social media marketing – Page 209

GOOGLE ADS

34. Keyword Tools – tools specifically for advertising keyword discovery – Page 219
35. AdWords Tools – tools specifically for Google Ads (formerly AdWords) – Page 225
36. Google Ads Books – books to make you a better online advertiser – Page 233
37. Other Online Ads – key resources for Facebook, Twitter, LinkedIn, etc. advertising opportunities – Page 236

The Marketing Almanac
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