The Marketing Book

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Marketing BookThe Marketing Book: 2018’s Think, Do, Learn Method to Build a Marketing Plan for Your Business Online and Off


  • 2018 Updated Edition. Learn the basics of practical marketing for your small business via the Think / Do / Learn methodology.
  • Basic Marketing Concepts. There are a lot of “academic” marketing concepts of dubious utility. Learn the ones that matter at the abstract level, such as writing a BVP, branding, product or service positioning, and more. Next, get practical todos, and finally learn how to “learn,” meaning constantly twaggling (a new word) among concepts, todos, and feedback to be a constantly improving marketer.
  • VIDEOS. Watch the companion videos on YouTube.


Review Copy
Limited free review copies will become available at publication. Use the form below to be on the list for a free review copy.



Introductory Video


Watch on YouTube, here.

~ Jason McDonald, Author
~ Publication Date: June, 2018

The Marketing Book
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