The Marketing Book

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The Marketing BookThe Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure

The Marketing Book

Welcome to The Marketing Book!

My name is Jason McDonald, and I’m excited to be your guide to the fun-filled and enriching task of business marketing.

This is a book about better thinking, better doing, and better measuring when it comes to marketing your business. This book will lead you step-by-step to a practical marketing plan for your business, both online and off.

This book teaches the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Throughout the book, we’ll use the example of Jason’s Cat Boarding Emporium (JCBE), a fictitious business in San Francisco, California, that boards cats for people who are leaving the city on vacation, and also offers cat grooming services as well as cat toys and paraphernalia for purchase online. As the pretend marketing manager of JCBE, we’ll brainstorm ways to better market our products and services to affluent, busy San Franciscans who want to get out of town and have a place to stash the cat. With the framework of think / do / measure in your head, and with the miracle of the Internet at your fingertips, you can dive deeper into any marketing task and become a better marketer. “Once you know the question,”




Chapter 1 Write a Business Value Proposition
Chapter 2 Identify Your Buyer Personas
Chapter 3 Build Your Brand
Chapter 4 Position Your Product or Service
Chapter 5 Twaggle: Build Your Marketing Plan


Chapter 6 The Customer Journey & the Sales Funnel
Chapter 7 The Five Discovery Paths
Chapter 8 Trust
Chapter 9 Search
Chapter 10 Share
Chapter 11 Interrupt
Chapter 12 Browse
Chapter 13 Twaggle: Build Your Marketing Plan


Chapter 14 Content
Chapter 15 The Twaggle of Content
Chapter 16 Google Ads
Chapter 17 SEO (Search Engine Optimization)
Chapter 18 Social Media Marketing
Chapter 19 Remarketing
Chapter 20 Word of Mouth
Chapter 21 Email Marketing
Chapter 22 Personal Selling
Chapter 23 Traditional Marketing


~ Jason McDonald, Author
~ Publication Date:  August 1, 2021