Best Social Media Marketing Books of 2018 – A List of Best Books on Social Media for Marketers

Social Media Marketing – it’s a party and not a prison. Here’s my list of the best books on social media marketing for 2018. Social Media Marketing Workbook 2018First, you need to learn how to ‘throw’ incredible parties on Twitter, Facebook, YouTube, and yes – even Snapchat. But social media can be confusing for many reasons. At various times (MySpace, Twitter, SnapChat) people are terrified that if they’re not ‘doing it,’ well everyone else is ‘doing it,’ and ‘doing it’ better. So you better be ‘doing it,’ right? Well, not exactly. Second, you need a conceptual framework to do social media marketing, well. Fortunately, that’s where this list of the best books on social media marketing come in – deep dives into the in’s and out’s of throwing the most incredible ‘party’ on Instagram, Twitter, Facebook or even Snapchat. Here’s my list of 2018 books on social media marketing (included in the Appendix of my own book, the Social Media Marketing Workbook 2018). You can also access the books in the free Social Media Marketing Toolbook, available for free.

If you have a recommendation, please contact me.

Updated: January 6, 2018

Recommended Books on Social Media Marketing for 2018


1. The New Rules of Marketing and PR: How to Use Social Media

– David Meerman Scott brings us a revised edition of his classic. ‘The international bestseller—now in a new edition. When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’ The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. ‘
Rating: 5 Stars

2. Crushing It

– An instant classic by a guru of social media marketing chutzpah. Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
Rating: 5 Stars

3. Social Media Marketing All-in-One For Dummies

– Jan Zimmerman and Deborah Ng bring you one of the ‘Dummies’ series that can be so popular. Published in May, 2017, the book was much anticipated! It has both an overview and then detailed chapters on Twitter, Facebook, Instagram, etc.
Rating: 5 Stars

4. The Zen of Social Media Marketing

– According to the book cover, ‘The newest edition of The Zen of Social Media Marketing gives you: – A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page – A proven process to attract followers and fans and convert them into customers and clients – The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more…’
Rating: 4 Stars

5. #GetSocialSmart: How to Hone Your Social Media Strategy

– According to author Katie Lance, ‘This book is a social media guidebook for entrepreneurs, small business owners and real estate professionals. In this book, I teach how to create a smart social media strategy including the ins and outs of: Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest and many others. This book also teaches how to create your online story that will tell the story of what it feels like to work with you, by using graphics, videos and/or blog content. You will learn how to create a content strategy including blogging, live streaming (i.e. Facebook Live) and video marketing including how to use a content grid and editorial calendar to save you time and energy and to make planning easier. Social media is not a one-way street. You have to give to get.’
Rating: 4 Stars

6. No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

– Authors Dan S. Kennedy and Kim Walsh-Phillips position this guide as an irreverant, tell it like it is guide to social media marketing. The book is more a book about small business marketing than really a book about detailed strategies to succeed at social media. It has a good chapter on email marketing, but it has a such a negative attitude towards social media you almost wonder why the authors bothered to write a book about social media if they have such a debbie downer view of the medium? That said, still worth a place on your bookshelf of top social media marketing books.
Rating: 4 Stars

7. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

– Andrew Macarthy brings forth a wonderful cornucopia of tips and advice on social media marketing. While the book doesn’t provide an overarching conceptual framework on social media marketing, it does have a great ‘laundry list’ approach that you can scroll through, looking for ideas for your own company.
Rating: 4 Stars


A Strategy for Social Media Marketing in 2018

Ok, before you buy all the books, consult the complete list in the Social Media Marketing Toolbook. Step back for a moment, and think about the big picture. Here are some steps. First, write down your marketing goals. Who are your customers? What do they want? How does what you sell match what they need? Second, figure out the keyword connection points. Social Media is all about the connection points – why they care about what you have, and why they’ll SHARE your marketing message. It’s more about your customers’ needs than about you. Third, content content content – you need to generate a lot of quality content to make social media work; choose one or just a couple networks (e.g., Instagram and Facebook not Instagram, Facebook, Snapchat, Twitter, YouTube, MySpace (OK, not MySpace)… Less is more. Fourth, have FUN. If it’s not fun (even LinkedIn), it won’t really work. Finally, if you’d like to suggest a social media marketing book for my 2018 list of the best social media books, please just email me your suggestion with a link to Amazon. Thanks!

Updated: January 5, 2018

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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.