Best SEO Books 2018 – a List of the Best Books on Search Engine Optimization for 2018

SEO (Search Engine Optimization) is a subject near and dear to my heart. As the primary teacher, organizer and cheerleader of the JM Internet Group, I (of course) have my own SEO book for 2018: The SEO Fitness Workbook. Soon to be updated for 2018, it comes with worksheets and links to videos as well as a step-by-step methodology that starts with keywords, takes you through ON PAGE SEO such as HTML page tags and website structure, and ends up with OFF PAGE SEO (links, social mentions, and social authority). That said, I often get asked by my students for a list of the best SEO books for 2018. Here’s my updated list of books on search engine optimization. If you have a recommendation, please contact me. SEO Fitness Workbook 2018

Recommended Books on SEO for 2018

  1. SEO Fitness Workbook: 2018 Edition – While many books on SEO sell for $2.99 or are even free, the SEO FITNESS WORKBOOK is priced at $39.99. It’s not cheap. It’s worth it. Here’s why. 1) Basic, practical advice – the SEO FITNESS WORKBOOK leads you step-by-step with an emphasis on DOING SEO not just understanding SEO, 2) The SEO TOOLBOOK – it includes, for free, the massive SEO Toolbook, 3) Worksheets – throughout, the book points to ‘howto’ worksheets that you can download and complete.
    Rating: 5 Stars
  2. SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines! – Andy Williams writes, ‘Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I’m talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!’
    Rating: 4 Stars
  3. SEO For Growth – Authors John Jantsch and Phil Singleton have brought a new book from a more ‘marketing’ perspective to the area of search engine optimization. They see and advocate the value of organic SEO efforts, but are a somewhat lacking on technical details and a systematic approach.
    Rating: 4 Stars
  4. SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing – An updated 2017 version of a very popular SEO Book by author Adam Clarke. In its own words, ‘No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO.’
    Rating: 4 Stars
  5. The Art of SEO: Mastering Search Engine Optimization – Eric Enge, Stephan Spencer, and Jessie Stricchiola have brought us the ‘Bible’ of SEO. This is a very, very, very, very detailed book about technical SEO. What’s a canonical meta tag? Are 301 redirects better than 302s? How should you deal with duplicate content, and is correlation really the same as causation? Nerd alert: this book will give you the gory, gory details of SEO at a technical level. Excellent book for those who know the basics. Published: 2015.
    Rating: 4 Stars
  6. SEO Made Simple – Michael Fleischner writes, ‘SEO Made Simple® (6th Edition), is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today’s top selling search engine optimization book. Learn SEO with the sixth edition of search engine optimization made simple. This search engine optimization guide has been revamped to address the strategies needed for top search engine rankings’
    Rating: 3 Stars
  7. Seo: 2016: Search Engine Optimization, Internet Marketing Strategies & Content Marketing – J.P. Richardson states, ‘To become a successful online business it is essential to have a good understanding of Search Engine Optimization (SEO) and the best way to produce a marketing strategy which will appeal to your target audience. It is possible to pass this job over to a third party for them to look after your business needs; however, if you are to understand what they are doing and what they are trying to achieve you must understand the basic concepts.’
    Rating: 3 Stars
  8. SEO Decoded: 39 Search Engine Optimization Strategies To Rank Your Website For The Toughest Of Keywords – Shane David brings us some strategies to help rank on difficult keywords. The book covers the basics of On Page and Off Page, and includes a chapter on WordPress SEO. It also has a list of tools.
    Rating: 3 Stars
  9. SEO – The Sassy Way of Ranking #1 in Google – when you have NO CLUE! – By Gundi Gabrielle, Published in 2017. In her words, ‘A STEP-BY-STEP GUIDE to optimizing your website and blog posts for SEO and RANK IN GOOGLE Have you ever wondered how websites end up on page 1 in Google – and…. why your site isn’t there? Does it just “happen”? Is it luck? Do you need to know someone at Google? Or…… are there actual techniques that can help you get to #1? The good news is: there are! The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money! Why?’
    Rating: 2 Stars
  10. Seo 2016: Learn the best search engine marketing strategies fast – According to the WordPress Genie, ‘In 2016, it is vital to know how to use Google search engine optimization (Google SEO) to position your small business website for search engine visibility, page views and sales conversions. SEO is CRITICAL for your business as it boosts your website’s Google rankings and places it in the top of the search engine results and as an online small business owner or simply if you have a website online, you want two things: traffic directed to your website, and the conversion rate of traffic to sales. ‘
    Rating: 2 Stars
  11. SEO: Marketing Strategies to Dominate the First Page – Grant Kennedy’s 2016 SEO book begins with some history about SEO, especially so-called ‘White Hat’ vs. ‘Black Hat’ strategies. He gives you tips and strategies, and covers the basics of AdWords at a conceptual level.
    Rating: 2 Stars
  12. SEO Myths and Half-Truths: Slice through the Veil of Misinformation to Uncover the Secrets to SEO Profits – David Hood brings a dose of cynicism to the books on SEO. This book discusses the myths and half-truths that dominate the public information on SEO. What’s good about the book, therefore, is that it exposes you to the idea that a lot of what is taken as ‘true’ about SEO isn’t true at all, and/or there are a lot of huckster SEO people out there, so buyer beware. It includes some coverage of how to hire an SEO expert.
    Rating: 2 Stars
  13. Internet Marketing 2016 – Quick & Dirty Online Marketing Strategies To Get Tons Of Traffic – Uday Shankar Byri has brought us a short quick book that crosses social media marketing and SEO. He explains, for example, how to write ‘killer’ headlines for your blog posts that not only show on Google but get a lot of social sharing. He covers podcasting, viral marketing, and even SlideShare as tactics. So, rather than really be a book about SEO, this is more a book about social media and content marketing. It’s the new, new thing!
    Rating: 2 Stars
  14. Seo: Seo Bible & Tips – Google, Bing, Yahoo! – Published in May, 2016, SEO: SEO Bible & Tips is a short, sweet to-the-point booklet about SEO. It has a heavy emphasis on content and content-marketing, and is a bit short on the technical details such as tag structure on pages, and the site content structure as a whole. If you’re looking to understand SEO-friendly content marketing, it’s a good investment and at its price point, why not?
    Rating: 2 Stars

A Strategy for Starting SEO in 2018 – Using Books on Search Engine Optimization (or not)

Ok, before you buy all the best SEO books for 2018,  step back for a moment, and think about the big picture. Your strategy to approach the optimization of your website, vis-a-vis Google and Bing.  Here are some steps. First, write down your marketing goals. Who are your customers? What do they want? How does what you sell match what they need? Second, figure out the keyword connection points. SEO is all about search, so they must be searching by some keyword that “matches” what they want to what you offer. You gotta know those keywords in a very, very systematic way. Third, after reading some of the books above, you should understand page tags and SEO. Inventory your current site content vis-a-vis tags such as the TITLE, META DESCRIPTION, HEADER, ANCHOR, and IMG ALT tags. Make sure you have your keywords in those tags! Inventory your website structure and links between pages. Inventory your home page content. Fourth, turn to links and off page SEO. Links are the currency of the Web. Who links to you, and why? How can you get more quality links? Take a look at social media: what are your social profiles like (especially Google+), and how can you improve them? Are you popular on Twitter? Finally, turn to Google Analytics and metrics. Measure your rank on Google, and measure your inbound traffic.

SEO, like physical fitness, takes the desire to learn, the courage to implement, and the tenacity to stick with it.

Finally, if you’d like to suggest an SEO book for my 2018 list of the best SEO books, please just email me your suggestion with a link to Amazon. Thanks!

Best SEO Books 2018 – a List of the Best Books on Search Engine Optimization for 2018
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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.