Home » Books » Yelp Local Marketing Workbook, 2016
Master Yelp and Local Marketing as well as Local SEO!
The Yelp Local Marketing Workbook is your step-by-step guide to not only getting your business on Yelp, Google+, and other local search networks but also to how to improve your review portfolio, as well as optimize yourself for search. Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it’s also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are incredibly important to your business. Small businesses and large businesses – especially those that sell to local customers – can leverage Yelp, Google+ and other local review sites for amazing free marketing opportunities
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Yelp Local Marketing Workbook: Learn More about the Book
If you’ve read this far, you’re definitely intrigued by Yelp, Google+ and other local review sites as a marketing platform. Perhaps you’re just starting out with a Yelp or Google+ Listing for your business. Or perhaps you already have a listing, but want to make it really work. Let’s step back for a minute and ask: why market on Yelp and other local review sites?
Here are some reasons:
- Local search is big. Today’s consumers go first to Google, Yelp, CitySearch and other local review sites for everything from restaurants to plumbers to divorce attorneys and to marriage counseling services.
- Local is ubiquitous. Nearly everyone uses local search and local review sites – from teenagers to grandmas, business executives to flight attendants. Gone are the days of the paper Yellow Pages. Here are the days of instant searches on mobile phones on Yelp, Google+ and other sites to find a nearby coffee shop or the best local surgeon for a facelift. From bail bonds to psychotherapists, from florists to doggie daycare, search and social has “gone local” and “gone review.”
- Yelp / Local is free for your business. All of your major local review sites offer you the ability to “claim” and “optimize” your business listing. While you don’t completely control your listing, there is still a lot you can do, for free, to build your brand, get to the top of local search on Yelp, Google, or Bing, and spread eWOM (electronic word of mouth), help you stay top-of-mind with your customers, and even “get shares” or “go viral.”
Yelp and local search services, however, are also complicated. Using Yelp as a consumer is one thing, and marketing your business on Yelp, Google+, etc., is another. Most businesses fail at Yelp / Local marketing because they just don’t “get it.” They don’t understand how Yelp and other local review sites work, and they fail to see the incredible marketing opportunities beneath the surface of the Review Revolution. Quite simply, you have to invest some time to learn “how” to market on Yelp and local review sites.
Enter the Yelp Local Marketing Workbook.
~ Jason McDonald, Author
~ Keywords: Yelp Marketing, Yelp Marketing Book, How to Use Yelp for Business, Yelp for Dummies
~ Publication Date: September 2015