On Page SEO

On Page SEO & Page Tags – Session #3 of our SEO MOOC / Tutorial

Once you know your keywords, where do you put them? The answer is: page tags. Page Tags are the foundation of HTML, and they both a) control how the browser displays information to humans, and b) control the messages that get sent to Google and Bing about what is important on a page. Understanding how Page Tags work is critical to success at SEO. So for our third class in our SEO MOOC we learn how to speak Google through page tags. Let’s get started!

Video



Instructor Links

Here are the links Jason uses during this video tutorial.

  • PAGE TAG BASICS:
  • GOOGLE SEARCH ENGINE OPTIMIZATION STARTER GUIDE
  • MAJOR TAGS
    • TITLE tag = headline on Google, about 69 characters (examine a Google search)
    • META DESCRIPTION tag = description on Google, about 155 characters (examine a Google search)
    • HEADER tags = important signal to Google about keywords (review the Google SEO Guide(Revisit the pages for very competitive searches, and see how they strategically place their keyowrds into these basic tags).
  • PAGE AUTOPSY

    Get the FREE Worksheet and Quizzes

    • Register to get the FREE class worksheets and PowerPoint slides.
    • FREE Quizzes:
      • Knowledge Quiz – click here to test your knowledge of SEO Page Tags
      • Action Quiz – click here to test how effectively you (and your team) are implementing SEO on a daily basis.
On Page SEO
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