You’ve taken the first step towards applying for our scholarship. Check your email for more instructions, or print this page:
The scholarship is based on an essay contest for current (2017-2018) High School Seniors or College Freshmen.
SUBMIT YOUR ESSAY
Write an essay, no longer than 1000 words in Microsoft Word Format on:
New Media and New Marketing. How do new media such as websites, social media sites like Facebook, Twitter, or Snapchat, challenge traditional ideas of marketing? In what ways should colleges or universities adapt their teaching methodologies to better prepare marketing majors for the New World of online marketing of Internet, social media, and mobile marketing? What existing marketing concepts remain important, which ones are becoming irrelevant, and what new concepts (or new skills) should be taught to today’s college marketing majors? If you, as the essay writer, could suggest revisions to the requirements and ideas of a marketing major at a major US college or university what would they be?
THE WINNER WILL BE REQUIRED to show proof of enrollment at either a US High School or US College in the 2017-2018 school year.
DEADLINE for SUBMISSION: 7/1/2018
WINNER ANNOUNCED: 8/1/2018