Keyword Not Provided

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Google has transitioned to a ‘keyword not provided’ policy on keywords for organic search, called ‘keyword not provided.’ This means that in many cases you have to ‘extrapolate’ to infer the actual keywords that someone typed into Google that resulted in a landing on your website since they are ‘keyword not provided’ in Google. Yet keywords are fundamental to SEO as they drive the process: keywords to rank on Google to landing to conversion. In this online class we discuss strategies on how to adapt to the new ‘keyword not provided’ situation in Google Analytics.

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